Gripp needed to explain an unfamiliar product in the second it takes to glance at a counter display: a wax stick that stops glasses slipping. Optometrists don't typically stock quirky retail products, so the brand had to read as credible and clinical while still standing out next to a wall of frames.
We built a retro-groove wordmark and a tagline that does the selling on its own — "Wax On, Slips Gone" — paired with a warm cream, charcoal, and yellow palette that pops against a clinical retail counter. The label system carries the how-to-use instructions and ingredient list on the reverse without disrupting the front-facing shelf read, and we designed a compact cardboard countertop display to hold three units, sized for the optometrist counters the product actually sells from. Photorealistic 3D renders of the full stand were produced for the retailer pitch deck ahead of print.
